Jewellery is a form of self-expression and personal adornment that has been in existence for centuries and Malaysia has a rich history of crafting stunning and unique jewellery pieces. From white gold and diamond jewellery to handmade pieces; bespoke and custom-made pieces to luxurious and timeless designs, Malaysia has an abundance of inspiring jewellery brands that cater to a diverse clientele. In this issue, Top 10 of Malaysia shares its pick of the ten most inspiring jewellery brands (presented in no particular order) that have captivated jewellery connoisseurs and enthusiasts with their exquisite craftsmanship, creative designs, innovative services, commitment to excellence and popularity.

Frou Frou

Dorothy Jen Ng

Frou Frou is a renowned jewellery brand that has gained recognition on various media and news platforms. Led by Dorothy Jen Ng, a proficient jewellery designer, third-generation jeweller and gemologist, the brand is famous for its customised jewellery and gemstone expertise, passed down through many generations of family heritage. Frou Frou’s Crown Solitaire collection is a masterpiece, showcasing a minimalist and timeless design that exudes elegance and sophistication. The collection is crafted with meticulous attention to detail, making it one of the most sought-after engagement ring designs in the Frou Frou range, with an enormous fan base. Unlike most jewellers in Asia, Frou Frou has successfully integrated the timeless elegance of European fine jewellery into its pieces, making them practical for modern-day living. 

Lazo Diamond

Lim Wai Hung

Lazo Diamond, established in 2003, has emerged as one of Malaysia’s leading manufacturers and retailers of white gold and diamond jewellery. Led by Lim Wai Hung, Lazo Diamond has consistently surpassed expectations in crafting luxurious and exclusive pieces of jewellery for daily wear and special occasions. Through its unparalleled commitment to quality and design, Lazo Diamond has experienced exceptional growth, with an impressive network of 33 retail stores nationwide. It is now one of the largest white gold and diamond jewellery chains in Malaysia, synonymous with opulence, sophistication and timeless elegance. Its expertly curated collections are infused with a signature blend of contemporary and classic styles. With its unwavering commitment to excellence, it continues to captivate and inspire the most discerning jewellery connoisseurs across Malaysia.

MS Jewels

Eric Leong

Led by Eric Leong, MS Jewels Boutique Sdn Bhd is among the subsidiary companies of MS Gold Crafts Industries Sdn Bhd, one of the major gold jewellery manufacturers in the Malaysian and Southeast Asian region. Driven by passion in jewellery making, it values quality craftsmanship and customers’ satisfaction above all else. Its team of highly skilled goldsmiths and jewellery designers continue to produce gold jewellery that is magnificent in craftsmanship and elegance in design. MS Jewels is now a reputable online retailer for gold. MS Jewels sells over 900 gold items and has recently gained popularity for its customised gold jewellery and Gemological Institute of America’s diamond jewellery.

Tangan Jewellery

Naomi Wong

Tangan Jewellery is a handmade jewellery company that originated from Malaysia and started its business in 2021 by Naomi Wong. Tangan Jewellery prides itself in offering pieces of wearable art inspired by life, Malaysian culture, art and flowers. Every design is unique and handmade in small batches by Naomi Wong, a local artisan. Hence, every design is one of its kind. The materials used by Tangan Jewellery are high quality polymer clay, resin, hypoallergenic stainless steel and a mix of other raw natural materials. The brand’s mission and vision is to encapsulate the Malaysian spirit through art while bringing it to both local and international markets. Tangan Jewellery products are sold at APOM Store in KLCC, GLMM Penang, T2Bang Penang, PaKat Store Miri and numerous other locations in Malaysia.

Habib Jewels

Dato’ Sri Meer Sadik Habib

Habib Jewels is a distinguished brand that has shown outstanding dedication to its customers for over 60 years. Led by Dato’ Sri Meer Sadik Habib, the brand is known for offering exclusive and unique world-class jewellery at reasonable prices. In 2011, Habib collaborated with Pandora from Denmark and became the sole distributor of the trendy and affordable luxury watch brand – Ice-Watch from Belgium. Habib also partnered with local businesses such as Chantique, Ar-Rahnu, TimeZone and Jewels Hotel. Habib offers a wide range of quality products, from elaborately crafted gold jewellery to diamond and gemstone creations that reflect Malaysia’s rich heritage. It is now a multi-award-winning brand and one of Malaysia’s premier jewellers, serving a diverse clientele from the United States, Europe, and all over Asia, including Dubai, Indonesia, Brunei, Singapore and Hong Kong. 

Poh Kong

Founded by Dato’ Choon Yee Seiong, Poh Kong is a well-known brand in the jewellery industry and was listed on Bursa Malaysia in 2004. Poh Kong has its own manufacturing facility in Shah Alam and 100 outlets, making it the largest jewellery retail chain store in Malaysia. Poh Kong has created several in-house brands such as Tranz, Happy Love, Anggun and The Art of Auspicious Jewellery. It is also the sole distributor for world-renowned international jewellery brands such as Schoeffel luxury pearls from Germany and two Italian brands, Luca Carati and Moraglione 1922. Poh Kong offers a wide range of gold and gemstones jewellery, including its own in-house brands, created by skilled craftsmen and designers. Its jewelleries range include those from simple to exquisite designs, collectibles to custom-made works of art and even international brands such as Disney. 

Diamond & Platinum

Diamond & Platinum is one of Malaysia’s most trusted diamond jeweller and has over 500,000 satisfied customers. The brand is a highly skilled omnichannel diamond jeweller in Malaysia and Brunei that offers a wide range of quality jewellery and services to customers worldwide. Diamond & Platinum is one of the very few fully-fledged jewellers in Malaysia with the capacity to manufacture everything in-house. The brand has 11 showrooms in major malls nationwide and offers ready-made products as well as customisation and bespoke services. Diamond & Platinum is a pioneer and leader in premium diamond and platinum jewellery in Malaysia and Brunei. Its diamond brands, Estrella Diamond and De Beers Forevermark are highly sought-after and loved by customers for their supreme grade and responsibly sourced hallmark. 

Tailored Jewel

Founded by Ethon Low, Tailored Jewel is a jeweller in Malaysia that has revolutionised the industry by implementing a unique omnichannel business model. The brand is among the first jewellers in Malaysia to offer a 360-degree jewellery experience at their Galleria while also having an extensive eCommerce platform that caters to all jewellery shopping needs. Tailored Jewel has won various awards and has been featured in several media outlets. The brand is committed to providing virtual consultations that are as thorough as in-store ones. Hand models are presented throughout the session to provide customers with a demonstration of the look and feel of the ring they are interested in. Additionally, complimentary ring sizers are available upon request. Tailored Jewel offers nationwide and international shipment services. The brand’s services include polishing, resizing, refurbishing, restoring, repairing, resetting and replating. 


Zcova is a well-known jewellery brand that has made its mark by modernising the way people purchase diamonds and gemstones. Founded by Low Ziwei and Low Ziyin in 2015, Zcova has served over 8,000 customers and has been featured in various media and news outlets. The brand’s primary focus is on providing proper education, high-quality collections and legitimate certifications to its customers.  All of Zcova’s diamonds and gemstones are ethically sourced from the largest suppliers globally, who adhere to the Kimberley Process. Additionally, its diamonds and gemstones are evaluated by the most respected and leading gemological laboratories such as the Gemological Institute of America, International Gemological Institute and International Coloured Gemstone Laboratory. The brand’s jewellery is also handcrafted by its experienced jewellers in Malaysia. Zcova offers its services both online and through its branches. 


Sammy Chong

Founded by Sammy Chong, Celovis Paris is a unique jewellery brand that focuses on crafting jewellery pieces for women in Malaysia using German imported titanium. One of the main selling points of Celovis Titanium Jewellery is that it is an excellent choice for individuals with an active lifestyle or those who prefer jewellery pieces of high quality that will last a lifetime. Additionally, the brand offers complimentary laser engraving services for all Celovis jewellery pieces. Customers could personalise their purchase and make the jewellery more meaningful. Celovis’ Titanium Jewellery series offers a guarantee that the jewellery will not tarnish over time, is corrosion-resistant, hypoallergenic and doesn’t break over time. It is suitable for individuals with skin allergies. Celovis also provides a lifetime warranty for customers and it has won several awards for its innovative approach to jewellery crafting.


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