In the ever-evolving world of digital content, YouTube has become a powerful platform for content creators to showcase their talents, share their passions, creativity and interests, and connect with audiences worldwide. Malaysia’s YouTube scene is thriving, with talented creators making waves both locally and internationally. From lifestyle vloggers to educators and entrepreneurs, these influencers have built massive followings, shaping trends and inspiring millions. Whether through entertaining content, educational insights or innovative business ventures, they have left a lasting impact on the digital world. Here, Top 10 of Malaysia shares its list of the Top 10 Most Influential Malaysian YouTubers who have not only achieved remarkable success on the platform but have also used their influence to inspire, educate and entertain millions.
Siow Wei
Siow Wei creates safe, family-friendly content with her main character, Siowei, as the protagonist in the “im_siowei” character universe, which spans over 10 unique characters and IPs. She leads her own 15-member production and 2D animation team, producing videos daily. With an incredible 26 million subscribers across social media and 13.9 billion total views on YouTube, she is one of the fastest-growing YouTube creators in the region, gaining 1 million subscribers in January 2025 alone. Her YouTube short videos consistently rank in the top 50 globally (for total views in 24 hours) according to viewstats.com. A deeply positive person, she is fueled by the passion to share creativity and joy with Generation Alpha, inspiring them to be bolder and live life to the fullest. Beyond content creation, she hopes to inspire more local talents to break into the international market, proving that Malaysians can be major players in the global creator economy.
Bella Khann
Bella Khann is a dynamic social media personality, content creator, and entrepreneur, best known for sharing engaging lifestyle and family content through her self-titled YouTube channel, Bella Khann. With a natural charm and relatable storytelling, she has built a loyal following, offering glimpses into her personal life while inspiring her audience. Her “bellakhann.bk” TikTok account has garnered 1.4 million followers, further cementing her influence in the digital space. Beyond content creation, Bella is also a savvy entrepreneur, successfully running Bkdotmy and Vigorous Hair Tonic, brands that reflect her passion for beauty and self-care. Whether through her YouTube videos or entrepreneurial ventures, Bella continues to make an impact, connecting with her audience and inspiring them to pursue their passions while embracing a fulfilling lifestyle.
Sabrina Azhar
Sabrina Azhar is an engineering graduate and content creator who seamlessly blends intellect and creativity. Graduating with a mechanical engineering degree from Hanyang University in 2023, she is fluent in English, Malay and Korean. Since launching her YouTube channel in 2014, she has gained recognition for her lifestyle and travel vlogs, beauty content dance videos and cultural insights. Her journey has led to incredible opportunities, including hosting Shopee’s “9.9 Super Shopping Day” with K-pop girl group Twice, interviewing the cast of Money Heist: Korea and Café Minamdang, and appearing as a guest on a KBS show with K-pop boyband, SF9’s Dawon and Hwiyoung. In 2023, she also made her acting debut in the Korean web drama Girl in the Mirror, marking another milestone in her evolving career. Through her travel vlogs, she beautifully showcases Korea’s food, art and architecture, making her a rising star in both entertainment and digital media.
Diorlynn Ong
Diorlynn Ong is a renowned content creator from Malaysia. Her journey in digital content creation began with a passion for storytelling and has evolved into a multi-platform presence across YouTube, Instagram and TikTok. Over the years, she has produced diverse content, including lifestyle, beauty, fashion, travel, food reviews and daily vlogs. She believes in the power of authentic storytelling. Each piece of content is carefully crafted to inspire, entertain and connect with her audience—whether through travel experiences, beauty tips or family contents. Engaging with her community is at the heart of what she does, and their support continues to drive her creative evolution. Looking ahead, she aims to expand her content into new formats, such as short films and documentary-style storytelling, bringing even more depth and meaning to her work.
Jovane Phang
Jovane Phang is a versatile actress, model, content creator and YouTuber with a passion for acting, baking and fitness. After being crowned the winner of the Miss Astro International Pageant in 2018, she stepped into the world of acting, landing a role in The Impossible 3. However, when COVID-19 put her career on pause, she pivoted to content creation, launching her YouTube channel in 2020. Her social media is now filled with solo travel vlogs exploring countries such as Indonesia, Japan and Korea, as well as fitness and diet-related content that inspires her audience. Beyond YouTube, Jovane also stays active on Instagram, frequently sharing reels set to trending songs. Whether she’s acting, modelling, or sharing her lifestyle online, she continues to captivate audiences with her authenticity and creativity, proving that adaptability and passion can lead to endless opportunities.
Jordan Yeoh
Jordan Yeoh is a renowned fitness celebrity, certified personal trainer and social media sensation dedicated to helping people achieve their fitness goals. As the creator of the “Jordan Yeoh Fitness” YouTube channel, he shares expert advice on weight loss, muscle gain and fat burning, inspiring millions worldwide. Beyond YouTube, he offers a fully guided fitness app known as Train With Jordan, allowing users to customise their workouts—whether at the gym, at home or both—while training with Jordan as their virtual personal trainer. His motivational approach has made him a trusted name in the fitness industry. In 2024, he further cemented his influence as an instructor at the Hong Kong Fitness and Wellness Expo, demonstrating his commitment to health and transformation. With a passion for fitness and a drive to help others succeed, Jordan Yeoh continues to shape the future of personal training, both online and beyond.
Leona Azhar
Leona Azhar is a popular Malaysian YouTuber and social media personality known for her candid and engaging content. As the daughter of veteran actor Azhar Sulaiman, she has carved her own path in the digital world, sharing lifestyle vlogs, travel experiences and personal insights with her growing audience. While studying in the United Kingdom, Leona often documents her life abroad, offering an inside look at her experiences as a student and influencer. Her charismatic approach has resonated with many, making her one of the most relatable content creators among Malaysian youth. Through her YouTube channel, she continues to inspire young audiences to express themselves freely, embrace their individuality and pursue their passions, further solidifying her presence as a rising digital creator.
Nila Linges
Nila Linges is an inspiring YouTuber, content creator, successful entrepreneur and motivational speaker who has made a significant impact in the digital space. Recognised for her inspiring and engaging content, she achieved a remarkable milestone by securing a spot in the Malaysia Book of Records for having the highest number of subscribers by an Indian channel. Her success on YouTube was further validated with the prestigious Gold Play Button for surpassing 1 million subscribers, following the Silver Play Button she had previously received. Known for her motivational talks and heartwarming “kutty stories”, Nila has captivated a wide audience, using her platform to inspire and connect with people globally. She also engages with fans in India through YouTube Shorts, broadening her influence. Through her dedication and creativity, Nila Linges continues to break barriers, empowering countless individuals with her positive and uplifting content.
Ms Qiwiie
Ting Shi Qi, also known as Ms Qiwiie, is a passionate educator and a thriving lifestyle content creator. While teaching remains her core profession, she has built a strong presence on social media, particularly as a YouTuber. Through her engaging videos, Shi Qi shares insights into her life, career and personal growth, inspiring her audience with a mix of educational content and lifestyle tips. Beyond content creation, she is the co-founder of buthonestly.co, a platform centred around a thought-provoking card game designed to spark meaningful, honest conversations. Her ability to balance teaching, content creation and entrepreneurship showcases her dedication to making a positive impact in multiple spaces. With a growing online presence and a heart for meaningful connections, Shi Qi continues to inspire, educate and engage her audience—proving that passion and purpose can thrive together.
Aqil Zulkiflee Aqil Zulkiflee is a successful Malaysian YouTuber and a creative entrepreneur. He is well known for producing content that resonates with children and teenagers, making him one of the most beloved creators among the younger generation. His success in the digital world is evident, with his YouTube channel earning both the Silver Play Button and Gold Play Button, boasting over 2.5 million subscribers. In addition to his main channel, he also manages Aqil Zulkiflee Gaming and Aqil Zulkiflee Shorts, offering diverse content for his growing audience. Beyond content creation, Aqil is also a thriving entrepreneur with his own brands, Corndog Aqilicious and Aqilicious Cereal, both of which have gained massive popularity, especially among children. As an award-winning content creator and businessman, Aqil’s journey proves that passion, creativity, and hard work can open endless opportunities to inspire and entertain millions.
