In today’s highly competitive business landscape, it’s essential to stay ahead of the curve to succeed. When it comes to advertising, companies need to be visible to their target audience, and for that, 3thirds Inc, a Malaysia-based media agency, has emerged as a game-changer in the marketing industry.
Founded in 1997, 3thirds Inc started as a media supplier to Malaysia’s most prominent advertising media owners, providing innovative and cost-effective solutions to deliver high-impact visual advertisements to their target consumers. The company gradually evolved and ventured into media ownership by acquiring two large-scale DOOH LED AdPanels within KL Sentral, Kuala Lumpur’s major transportation hub, and expanding its network of OOH displays by acquiring 15 LCD AdPanels at Plaza Sentral.
3thirds Inc’s DOOH AdPanels have helped brands of local and international repute to target a wide range of audiences, including working-class Malaysians, tourists, and expatriates. The company has worked with a diverse range of clients, including food delivery partners, insurance agencies, government agencies and telcos etc.
One of the company’s standout services is digital marketing. The company has excelled in the insurance industry for Google Ads, working with global brands in the industry. In the past nine years, 3thirds Inc has been able to triple the revenue for these brands at a fraction of the cost compared to the market industry average. The company’s success stories extend to the telco industry, where it has provided constructive feedback and tedious methodologies to improve its clients’ brand presence and cost optimisation strategies during Covid times.
Apart from these sectors, 3thirds Inc has been actively involved in several major government projects, such as APEC2020, where the company ran a campaign for half a year to promote the event and acknowledge the contributions of all frontliners during the difficult Covid times. The company has also worked with government agencies and bodies, such as SEDA, MEDEC, FAMA, KPDNHEP and PRN, to run advertising campaigns and educate Malaysians on various important issues.
In February 2023, 3thirds Inc embarked on creating more waves in the digital marketing industry by offering local F&B businesses irresistible opportunities to generate foot traffic to their otherwise empty establishments. With the sole intention of helping small F&B businesses during the difficult recovery period following Covid-19’s impact on the world, the company offers a comprehensive targeting strategy to benefit business owners within the locality of their restaurants. The promotional offer worth RM2,000 offers an all-inclusive YouTube package of RM899/month to deliver over 10,000 video views and hundreds of new restaurant visitors, and it is set to be available to struggling F&B businesses nationwide throughout 2023.
In 2021, 3thirds Inc became the majority shareholder of EPICscreen Sdn Bhd, a cinema advertising agency, to expand its media ownership and grow its footprint to target a nationwide audience comprising various demographics, locations, and races in Malaysia. EPICscreen has the second largest cinema network in the country, consisting of smaller cinema chains, including mmCineplexes, Lotus Five Star Cinemas, MBO Cinemas, Mega Cineplex, Amerin Cineplex, Blockbuster Cineplexes, Womei Cineplex, and 10 Star Cinemas. With its cinema network primarily located in many major secondary towns, where in some locations, it is the only cinema in town, advertisers recognise that they are reaching a unique audience that is a highly untapped and underserved market.
For businesses looking to make an impact in today’s crowded media landscape, 3thirds Inc is the partner of choice. Their proven track record, unmatched expertise, and dedication to their clients make them a leader in DOOH, digital marketing, and cinema advertising.
