Malaysia’s New Generation Fashion Models – The Top 10  

March 31, 2026

In 2026, Malaysia’s fashion scene is being redefined by a compelling new generation of local models. Armed with bold identities, striking presence and undeniable appeal, they are far more than just faces—emerging as storytellers, tastemakers and true expression of contemporary couture. From runways to high-fashion editorials and standout campaigns, their influence signals a powerful shift in the industry. In this edition, Top 10 of Malaysia unveils, in no particular order, the Top 10 new generation local fashion models who are reshaping style and capturing the essence of haute couture—one defining look at a time.

Ridzman Zidaine

From commanding the runways of Paris Fashion Week to opening the Louis Vuitton Men’s Pre-Fall 2024 Show in Hong Kong, Ridzman has carved a historic path as the first Malaysian model to reach such remarkable heights. These defining moments have propelled him to the forefront of the global fashion sphere, solidifying his status among the industry’s most sought-after faces. Long before his international ascent, Ridzman was already making waves on home ground, notably gracing the cover of Men’s Folio. Since then, his portfolio has expanded to include prestigious powerhouses such as Hermès, Zegna and Issey Miyake. Yet, for Ridzman, this is only the beginning. With an unwavering drive and a focused vision, he continues to champion Malaysian representation on the world stage, backed by Next Worldwide and Topboi Citizen Malaysia. More than just a model, he stands as a force reshaping narrative—breaking boundaries, redefining possibilities and leaving an indelible mark on fashion’s ever-evolving landscape. 

Fahd Dhaf

Crowned Men’s Folio Model of the Year 2023 and champion of KLFW22 Samsung Top 10 Model Search, Fahd Dhaf has swiftly emerged as one of the region’s most compelling new faces. Since stepping into the industry in 2021, he has built a steady presence on the runway, becoming a familiar figure at Kuala Lumpur Fashion Week year after year. Expanding beyond local grounds, Fahd has made his mark across Southeast Asia—walking at Indonesia Fashion Week (IFW23), fronting campaigns for Levi’s SEA shot in Singapore and starring in JD Sports SEA’s Malaysia campaign. His portfolio is further elevated by a standout appearance at a Balmain fashion show, alongside collaborations with notable local brands. Beyond modelling, Fahd embraces his role as a lifestyle content creator, setting his sights on a global stage—not only in fashion, but in connecting with international audiences through content that reflects his evolving creative vision.

Atikah Karim

Grounded in adaptability, Atikah Karim’s journey reflects a commitment to staying relevant while building a career that balances passion with longevity in an ever-evolving industry. Atikah began her modelling career in the world of high fashion—a foundation that continues to shape her creative vision and refined perspective. While she remains selective with editorial projects, her focus has evolved toward the commercial and e-commerce sphere, where she has found greater consistency and long-term sustainability in today’s market. Now based in New York City, she navigates a fast-paced rhythm of shoots, frequently traveling between the West Coast and Europe. The city’s relentless energy both challenges and inspires her, fuelling growth on a personal and professional level. Her work includes collaborations with renowned brands such as Eileen Fisher, Gap, Athleta and Nike. She has also been featured in globally recognised publications including L’Officiel and Harper’s Bazaar.

Juju Yahya

Malaysian model Juju Yahya is fast emerging as one of Southeast Asia’s most versatile new faces — a talent who truly does it all across runway, editorials and commercial campaigns. The Kuala Lumpur–born model entered the industry at 19 through independent streetwear shoots before landing major fashion opportunities, including becoming the first hijab model for Nelissa Hilman and appearing in GLAM Malaysia’s 20th anniversary “Faces of Now” edition. Her runway presence gained momentum with Bulan Bintang’s KL Tower showcase and continued with her debut at Kuala Lumpur Fashion Week 2024. Juju’s editorial portfolio spans eight leading titles including ELLE Malaysia, Grazia Singapore and Harper’s Bazaar Malaysia. She has also walked for Christian Louboutin and collaborated with global names like Coach and Calvin Klein. Represented by Topboi Citizen Malaysia and WhoKnowsModel, Juju continues to expand her regional influence — Juju Yahya represents the new generation of Southeast Asian models shaping fashion in 2026.

Daniel Amin Fleischer

Daniel Amin Fleischer, a Malaysian model of Malay and German descent, first stepped into the fashion scene at just 18 after being discovered in Kuala Lumpur. Since signing with Topboi Citizen Malaysia in 2019, he has steadily carved out a name for himself as one of the country’s standout figures in menswear. With a portfolio that spans high-impact editorials, runway appearances and collaborations with both local and international labels, Daniel’s presence is never subtle. His work has graced the pages of Glam Lelaki, VMAN SEA, Maskulin and Men’s Folio, while his runway resume includes multiple seasons at Kuala Lumpur Fashion Week alongside designer showcases for Joe Chia, FiziWoo and more. Recognised for his striking features and adaptability in front of the camera, Daniel continues to embody a relevant figure in Malaysia’s evolving menswear and editorial fashion landscape.

Sarah Mustafa

At the intersection of modesty and modern elegance stands Sarah Mustafa, the 28-year-old founder of Rahsae, a brand that reflects her signature take on timeless femininity. Beginning her journey in 2017, what started as a simple passion for fashion—sharing daily outfit inspirations on Instagram—gradually evolved into a defining career within the industry. As her distinctive style and authentic presence gained attention, Sarah began attracting collaborations and campaign opportunities, steadily building her name in the modest fashion scene. Over the years, she has worked with a diverse range of brands including Wardah, SimplySiti, Alhumaira, Ariani, Shawlpublika, HijabistaHub, Fustaan, Calaqisya and Nunha. A notable milestone came in 2018, when she was awarded 2nd place in Utusan Gadis Panca, further cementing her growing influence. Today, Sarah continues to expand both her personal brand and Rahsae, embodying grace, consistency and a modern vision of modest fashion.

Jane Teoh

What started as a quest for quick pocket money—and a desire to be seen as “the girl who’s pretty and educated”—has blossomed into a decade-long, multifaceted career. Crowned Miss Universe Malaysia 2018, Jane swiftly transitioned from pageantry to the global fashion stage, walking for Louis Vuitton and Chanel, while fronting campaigns including Victoria’s Secret’s global all-women initiative. Beyond modelling, she has carved a presence as an emcee, hosting for Coach and Clé de Peau Beauté, and in 2024, she ventured into acting in a local film. However, her impact is not confined to fashion and entertainment. A passionate advocate, Jane also has led an anti-cyberbullying campaign alongside Meta, Malaysia’s Ministry of Communications and CelcomDigi. A scholarship-trained accounting graduate, she is now building a wellness-focused brand while exploring a new creative chapter in live singing.

Norie Faizal

From a casual intention of diving into social media—styling looks inspired by her mother’s love for fashion—has since evolved into a full-time career for Norie Faizal. Now a freelance content creator and model, she has carved her own space despite early struggles with self-esteem and not fitting conventional beauty standards. Her entry into the industry began with an internship, where she developed skills across content creation, modelling and production, later refining her craft at Dressing Paula. Her portfolio quickly grew to include global names such as Coach, Adidas, Uniqlo, Sephora, Kate Spade and JD Sports, alongside local labels like Pestle & Mortar and Jovian. With a deep-rooted passion for the performing arts, Norie now combines storytelling, styling and performance in her professional work—bringing her dream to life in ways that feel both personal and unexpected.

Firdaus Safwann

What began as an opportunity quickly unfolded into a promising path in fashion. In 2021, Firdaus Safwann was approached by an agency to model for Gerpi.Official—a moment that marked his unexpected entry into the industry. From there, he stepped into castings, eventually securing a spot in the top five of a men’s hair show, a milestone that set the tone for what followed. His journey soon led him to Kuala Lumpur Fashion Week, walking for Arunsayfull, and opening doors to collaborations with established names such as Bulan Bintang, Jakel and Ariani. Beyond the runway and cameras, Firdaus leads a dual life as a full-time physiotherapist. On his days off, however, he seamlessly transitions onto set, balancing modelling gigs and TVC shoots. While managing both worlds come with its challenges, his passion for the craft makes the hustle rewarding.

Afeq Saad

Afeq began his modelling journey at 19, first being scouted by the late Jiman Casablanca for Tarik Jeans at KL Fashion Week, a pivotal moment that introduced him to the industry. Around the same time, Ridduan TTFGA discovered him for a Topboi shoot, laying the foundation for his career. His early momentum led to his first editorial in Glam Lelaki in 2018, followed by a cover feature in 2019 alongside fellow male models, establishing him as a rising talent in Malaysia’s fashion scene. Over the years, Afeq has become a familiar face for both runway and studio environments, working with renowned brands such as Mercedes Fashion Week and JD Sports Malaysia. Today, he continues to model while being an active member of Topboi Citizen Malaysia, working alongside creatives Ridduan TTFGA, Hadri Hashim and Jesh Thiam.