Malaysia’s digital creator scene has evolved into a powerful entertainment force, producing personalities who captivate audiences with humour, creativity and relatable storytelling. Across platforms such as TikTok, YouTube and Instagram, these creators are shaping trends, influencing pop culture and building loyal communities through engaging content that keeps viewers endlessly scrolling. From laugh-out-loud comedy sketches and lifestyle vlogs to gaming, beauty and social commentary, each creator brings a unique voice to the online space. In this issue, Top 10 of Malaysia highlights the personalities on its list of the top 10 most engaging content creators redefining digital entertainment and proving that compelling content, authenticity and charisma are the true currency of today’s online world.
Badron Munirah
Since beginning his journey as a social media content creator in 2021, Badron Munirah has quickly become a recognised figure among younger audiences in Malaysia. Born in Mukah, Sarawak, the 27-year-old talent soon expanded into acting, securing roles in dramas such as Budak Bedak The Series, Honey Minta Maaf, Puteri & Prince and Mencari Isteri Sempurna. Alongside acting and content creation, he is also admired for his distinctive fashion sense, often embracing bold colours, eccentric aesthetics and a combination of streetwear with high fashion. His confidence in experimenting with style has led to collaborations with notable publications and brands, including Glam Lelaki and EH!. Reflecting his growing influence in entertainment and digital media, Badron Munirah has also earned two nominations at the Gempak Most Wanted Awards.
Naddy Sushi
Naddy Sushi has remained a familiar and well-loved figure in Malaysia’s digital space since first rising to popularity during the Vine era between 2014 and 2016. As part of the influential “Malay Vine” community, she captured audiences with short, humorous and highly relatable comedy videos that quickly built her loyal following. Over the years, Naddy has successfully evolved her content while maintaining the warmth and authenticity that audiences first connected with. Today, she is admired for lifestyle content centred around motherhood, beauty, wellness and family life. From sharing fun moments with her child to realistic fitness routines, skincare tips and everyday reflections as a mother, Naddy creates content that feels both personal and inspiring. Her ability to balance humour, self-care and family responsibilities resonates strongly with young women navigating similar experiences. More than just a content creator, Naddy represents a modern, relatable approach to motherhood — one that embraces confidence, individuality and finding joy in everyday moments.
Elyshia Abegail
A Malaysian content creator celebrated for her relatable personality, natural charm and engaging lifestyle content across Instagram and TikTok. Elyshia shares a mix of beauty, fashion, self-care, travel and everyday moments, paired with light-hearted storytelling that resonates strongly with audiences, particularly Generation Z viewers. Her warm and approachable online presence has helped her cultivate a loyal community drawn to her authenticity and easy-going nature. Beyond lifestyle content, Elyshia is also venturing into music and other creative pursuits, highlighting her versatility as both a digital creator and emerging artist. With a confident on-camera presence and a talent for producing genuine, organic content, she continues to stand out in the digital space while building meaningful connections with her audience. Her ability to balance creativity, relatability and engaging storytelling also makes her an ideal collaborator for brands seeking to connect with young, highly engaged and trend-conscious communities.
Johanis Sani
Rising to prominence during the early days of YouTube and Vine, Johanis Sani built her online presence long before content creation became the massive industry it is today. Known for her beauty tutorials, travel vlogs, lifestyle content and witty, unfiltered personality, she has cultivated a loyal audience that continues to grow across platforms. Her content strikes a balance between polished and personal, making viewers feel less like they are watching a creator perform and more like they are catching up with a friend online. Recognised as part of the Sephora Squad Asia Pacific community, she was also featured on billboards and in Sephora stores across the Asia Pacific region. Beyond beauty and fashion, Johanis shares glimpses of wellness, travel and everyday moments that resonate strongly with young Malaysian audiences. Having grown alongside the evolution of social media itself, she remains relatable, relevant and refreshingly self-aware in an increasingly curated digital world.
Ainina Hasnul
Nina Hasnul is a Kuala Lumpur-based full-time creator whose work is deeply shaped by her love for storytelling, music and visual expression. Active on social media since 2018, her creative journey first began through the local indie music scene, which later opened doors into lifestyle content creation and fashion journalism. Her niche is lifestyle content, sharing her experience in life through reflective storytelling, in hope to give useful tips, lessons, guides or even just inspiration that there is more to life, especially to her younger audience. Nina’s work has been recognised by publications including Men’s Folio Malaysia, GLAM Lelaki and ELLE Malaysia, alongside being named among EH! Malaysia’s Top 20. Nina was also part of a milestone moment in the indie music community through Anugerah Lagu Indie, Malaysia’s first award show dedicated to independent music. Moving forward, she hopes to continue creating meaningful work while inspiring young women to embrace creativity, adventure and individuality.
Masyi
A familiar face in Malaysia’s lifestyle content scene, the creator behind duwimommy or masyi has been documenting her creative journey since the age of 15. Over the years, what began as a personal hobby evolved into a platform filled with authentic storytelling, relatable moments and everyday adventures. Her passion for exploring new experiences has led to collaborations with brands such as AirAsia in promoting their new direct flights and showcasing new automotives for Dongfeng Motor Corporation, where she seamlessly blends curiosity, spontaneity and personality into her content. Whether uncovering hidden gems in Malaysian tourism, trying something out of her comfort zone or sharing candid slices of daily life, she brings an effortless charm that resonates with audiences. Through it all, her content continues to inspire others to embrace discovery, appreciate the little moments and stay open to new experiences.
Kennedaisy
Based in Johor Bahru, Kennedaisy is steadily making her mark as a rising fashion and lifestyle content creator known for her bold individuality and creative flair. With experience spanning brand collaborations, media features, modelling and event marketing projects, including her current role with Slayworld Malaysia, she continues to expand her presence within the fashion scene. Passionate about experimenting with diverse aesthetics and pushing creative boundaries, Kennedaisy embraces expressive fashion choices that often earn her recognition for her alternative style, from statement piercings to vibrant hair colours and distinctive outfits. For her, being alternative goes beyond appearance—it is a form of self-expression and a reflection of identity. Inspired by the creativity of others and the many ways people showcase their personalities through style, she creates engaging fashion content, styling videos and campaigns across her social media platforms, connecting with a growing community that values individuality, fashion culture and authentic self-expression.
Ryan Fahmi Bakery
Muhammad Ryan Fahmi bin Bakery has become one of Malaysia’s most recognisable digital entertainers through his nostalgic and light-hearted comedy content. Rising to fame on TikTok, Ryan captured audiences with hilarious skits inspired by everyday childhood experiences from the late 1990s and early 2000s — moments that instantly resonate across generations. From his iconic schoolboy character with baby powder-covered face to exaggerated portrayals of strict mothers and quirky neighbourhood personalities, his humour feels both familiar and uniquely Malaysian. Beyond social media, Ryan has successfully expanded his creative presence into mainstream entertainment, taking on acting roles in films while also stepping behind the camera as a television drama director. His growing versatility reflects his ability to evolve beyond short-form content while maintaining the charm that first won audiences over. Recognised with accolades including “Most Popular Digital Content Creator” at the Gempak Most Wanted Awards, Ryan continues to shape Malaysia’s digital entertainment landscape through comedy, storytelling and music.
Qiwiie
Recognised for creating wholesome and entertaining content centred around education, children and everyday life, Ms Qiwiie has become one of Malaysia’s most beloved digital creators. Her rise to popularity began through funny and heart-warming classroom videos featuring her students, with relatable moments and cheerful storytelling quickly going viral across social media platforms. Blending humour with positivity, her content resonates strongly with audiences of all ages, earning her a loyal online community of over 8 million followers that extends far beyond Malaysia. In late 2024, she made the bold decision to leave her traditional teaching career to pursue content creation full-time, allowing her to expand her positive influence through digital media. Despite the transition, she continues giving back through volunteer teaching initiatives for refugee students. Beyond social media, she is also the co-founder of But Honestly, a conversation card game brand that encourages meaningful and authentic human connections.
Che Sayang Kitchen
Abdul Qayyum Halid, better known as the face behind Che Sayang Kitchen, has quickly risen to become one of Malaysia’s most influential food content creators. Famous for his signature catchphrase “2 minit, 1 resepi,” Qayyum built a loyal following through short, simple and easy-to-follow cooking videos designed for everyday people with busy lifestyles. Blending local favourites with approachable Western dishes, his content makes cooking feel accessible, practical and enjoyable for audiences of all ages. His achievements include winning “Creator of the Year” at the TikTok Awards Malaysia 2024 and “Best National Food Influencer” at the KNKV Viral Awards 2024. He also represented Malaysia at the World Creator Festival in Busan, South Korea. From humble home kitchen videos to building his own professional cooking studio, Che Sayang Kitchen continues inspiring aspiring creators and home cooks nationwide.