Malaysia is home to a growing number of innovative and high-quality beauty brands that are making a significant impact on the global beauty landscape. These homegrown beauty brands are setting trends with their commitment to using natural ingredients, eco-conscious practices and cutting-edge technology. Whether focusing on skincare or wellness, they offer a wide range of products that cater to diverse needs while prioritising both quality and sustainability. From luxurious skincare solutions to wellness-focused treatments, these brands embody the spirit of innovation and responsibility. In this issue, Top 10 of Malaysia shares its picks for Malaysia’s top 10 homegrown beauty brands that have earned a loyal following, revolutionising the beauty industry both in Malaysia and beyond.
Jeanie Botanicals
Jeanie Botanicals, founded by Jeanie Ho in 2015, is an award-winning online store specialising in premium natural skincare and wellness products. Driven by extensive research and a passion for clean beauty, Jeanie handcrafts each formulation using 100% pure and natural ingredients, ensuring the safest and highest-quality solutions. The brand takes extraordinary care to use only premium plant-based ingredients and its formulations are carefully crafted for maximum potency. Traditional methods and low-heat processing retain valuable nutrients, phytochemicals and bioactive compounds. This commitment delivers powerfully effective, yet gentle products, even on a baby’s delicate skin.
Joa Lab
Founded by Joannie Chin, Joa Lab is an award-winning, plant-based skincare and bodycare brand based in Malaysia, celebrated globally for its dedication to natural beauty and sustainability. Specialising in natural body and vegan skincare, Joa Lab crafts products using simple yet effective ingredients, free from harmful additives. The brand prioritises eco and organic-certified components and maintains strict cruelty-free practices, ensuring no raw materials or products are ever tested on animals. With a passion for protecting the planet, Joa Lab uses recyclable packaging whenever possible, providing customers worldwide with a luxurious, guilt-free skincare experience that nourishes both skin and the environment.
OLUMES
OLUMES is a clean, high-performance skincare brand inspired by the lush rainforests, pristine seas and cultural heritage of Borneo. Founded by Aerin Gabor, a cosmetic chemist, OLUMES merges ancestral wisdom with modern skincare science to deliver transformative products that honour nature, heritage and innovation. With a deep respect for Borneo’s biodiversity and sustainable practices, OLUMES creates clean beauty solutions that are as effective as they are environmentally conscious. Aerin combined her scientific expertise with ancestral wisdom to create skincare products that are both transformative and respectful of the environment. A multi-award-winning name, Olumes has earned widespread recognition and been featured in various media outlets.
Putryana
Putryana, founded in 2000 by Honzie (Khong Tak Hon) and Mei (Loong Mei Lin), emerged as a revolutionary skincare brand addressing the prevalent skin peeling issues in Malaysia during the late 90s. Collaborating with Swiss doctors and utilising advanced Nano technology, the duo developed innovative products designed to elevate skin wellness. Today, Putryana has formulated a range of products with the principle of “Going Beyond Beauty” as its core, where the formulations would revolve around Neurogenic Technology infused in its products. In 2022, Putryana developed effective formulations and offers solutions for different skincare steps, from cleansers to oils and body care treatments. Featured across various media, the brand continues to inspire confidence and beauty.
Dododots
Founded by Esther Erin and Ethan Wong, Dododots is an award-winning pimple patch brand that has garnered over 300,000,000 viral views on social media to date. Focused on one main product line—fully-coloured beauty patches, Dododots utilises clinical-grade, FDA-approved hydrocolloid wound dressing to effectively address acne while helping users feel confident. In just three years, the brand has expanded its market presence, becoming available in countries such as Malaysia, Singapore, Brunei, Vietnam, Hong Kong and Canada. Dododots stands out not only for its innovative patches but also for its mission to help acne sufferers globally to feel good even on the bad skin days.
Claire Organics
Claire Organics, founded by Louise Chu, has established itself as a trusted name in natural skincare. The brand is renowned for its use of the freshest, high-quality ingredients, including essential oils, shea butter, olive oil, oatmeal and goat milk, to create products that are as effective as they are nourishing. With a strong commitment to sustainability, Claire Organics strives to cultivate a greener and healthier environment through eco-conscious practices. Its dedication to quality and sustainability has earned it a loyal following, with numerous stores across Malaysia offering customers a chance to embrace nature’s best while supporting a more sustainable lifestyle.
Tanamera
Tanamera, founded by siblings Mohamad Faisal Ahmad Fadzil, Faridah Ahmad Fadzil and Fauziah Ahmad Fadzil, is a renowned name in natural wellness. Since 2003, its all-natural products have been a staple in spas worldwide, celebrated for their quality, safety and effectiveness. Drawing on traditional Asian treatments and the healing power of tropical herbs, Tanamera offers a wide range of organic care products designed to rejuvenate the mind, body and spirit. Loved by wellness enthusiasts and high-end establishments alike, Tanamera has achieved global success, exporting traditional Malay treatments to Asia, Europe, the Middle East and the Americas. With numerous retail locations, it remains a trusted destination for eco-friendly, aromatherapy and natural beauty solutions.
Handmade Heroes
Handmade Heroes, founded by Lynsey Lim, is a beauty brand dedicated to creating products the way they should be natural, vegan and cruelty-free. Free from preservatives, parabens and harmful chemicals, its formulations prioritise simplicity and nourishment using the finest natural ingredients. Handmade Heroes avoids marine toxins, micro-plastic beads, dyes and SLS to protect the environment and marine life, instead opting for natural exfoliants like salt and sugar, paired with botanical oils and extracts. With customers spanning Malaysia, Brunei, Hong Kong, Thailand, Australia and the Philippines, the brand has garnered widespread recognition and has been featured in various media outlets for its eco-conscious mission.
Lumi Beauty
Lumi Beauty, founded by Chryseis Tan, offers a skincare range designed to enhance natural glow. The brand is dedicated to creating effective, botanical products and beauty tools made with cruelty-free ingredients that nurture and benefit the skin. Each Lumi product is carefully formulated to be safe, natural and effective, ensuring that the skin not only looks its best but also feels and smells amazing. With a strong commitment to ethical beauty, Lumi Beauty brings together quality and sustainability in every product. The brand’s dedication to healthy, radiant skin has earned it widespread recognition, with features in various media outlets, solidifying its status as a trusted skincare brand.
Reyoung Beaute
Founded by Belle Lim in 2016, Reyoung Beaute has quickly become a leader in the skincare and healthcare industry. Renowned for its dedication to providing top-tier products, the brand has established itself as a trendsetter, particularly among beauty enthusiasts. In 2019, Reyoung Beaute launched its Natural Plant (NP) product line, emphasising the use of only natural ingredients. The company empowers women to prioritise self-care and environmental responsibility. Its skincare line, inspired by Dr. Kim Jeong Soo of Korea, blends the latest scientific advancements with expertise from renowned Korean aestheticians, offering an award-winning range of products like repair treatment cream, hydrating essences and more.