PPKM AWARDS 2020-2022 for BEST EXPERIENTIAL MARKETING

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PPK Malaysia is proud of our Malaysian malls’ creative efforts and have organized the Awards 2020-2022 to recognize these efforts, especially since malls have been badly affected by the lockdowns and restrictions of the past 2 years.

PPK Malaysia Awards have been organized annually since 2016 with enthusiastic response from our member malls. This time around, a total of 58 entries from 27 shopping malls were received, based on the malls’ marketing programmes held from 1 January 2020 to 31 July 2022.

These marketing campaigns covered the whole gamut of festival celebrations, themed events, sales promotions, public relations, advertising, new and social media, community and charity projects etc. There were even intrepid new malls who opened during the MCO and post MCO periods, with some others launching extended shops and more, in addition to their original shopping area.

The entries were shortlisted to 30 finalists and there are 3 winners in each category, for Platinum, Gold and Silver plus a special Judges’ Choice Award.

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