Bustling E-Commerce Malls


Online shopping has got to be one of the most important inventions in the history of humankind. Imagine how much it has changed the way consumers shop from how it was 10 years ago. Online shopping websites offer just about any kind of items and services imaginable and thanks to the rise of local online shopping websites, the delivery charges are now cheaper. The super convenience that comes with this mode of shopping is attracting more and more people to engage in it with the younger internet-savvy generation leading the way. Top 10 of Malaysia takes a look at the ten most popular online shopping websites in the country (listed in no particular order) and what they are about.

Lazada Malaysia (www.lazada.com.my)

Lazada is currently the biggest online shopping mall in Southeast Asia with operations in Malaysia, Indonesia, Thailand, Philippines and Vietnam. In Malaysia, Lazada operates under management of Igor Pezzilli as its CEO. Pezzilli has been holding the position since August 2012 with a few years of prior experience in consumer goods, luxury goods and private equity. Lazada promises a fast, secure and convenient online shopping experience with a broad product offering in categories ranging from fashion, consumer electronics and household items as well as toys and sports equipment. Attracting shoppers from all different walks of life, Lazada recently launched its own clothing label, LZD to cater to all of its young fashion conscious shoppers.

Groupon Malaysia (www.groupon.my)

Groupon is different from other online stores as it offers deals to the leading leisure, entertainment, F&B, health, beauty and adventure activities in the city. In Malaysia, Groupon started off under the name GroupsMore back in Sept 2010. GroupsMore officially joined the Groupon family in January 2011 and has been offering great deals to Malaysians up until today. The man managing this successful deal website is RafiqRazali, who as of today holds the position as the Country GM of Groupon Malaysia. Groupon Malaysia takes pride in their continuous efforts in “presenting only deals that they would buy themselves” and cannot be found elsewhere.

ZALORA Malaysia (www.zalora.com.my)

It is hard not to notice ZALORA and its colourful and fashionable clothes advertised in all different media platforms on the web. ZALORA Malaysia has made quite a huge impact on local consumers with their selection of high-street fashion items from over 500 local and international labels. The online shopping heaven first burst onto the scene in 2012 and currently has operates across seven other countries in Southeast Asia. Giulio Xiloyannis is currently serving as the Managing Directors for ZALORA Malaysia overseeing the marketing and development of the brand. ZALORA recently introduced its in-house labels of attires which cater to its target customers of mostly trendy young working adults.

MyDeal (www.mydeal.com.my)

MyDeal offers daily deals on the best stuff to do, eat, see and buy not only in Kuala Lumpur but also Johor and Penang. MyDeal was co-founded by Jan Croeni and Patrick Linden in June 2010. It has since become the one-stop online shopping destination for those seeking for great deals and trying to keep good spending habit. MyDeal believes in creating win-win situations between the buyers and sellers. Buyers are able to enjoy great superb deals not available elsewhere while the sellers gain new customers as well as publicity through word-of-mouth and the website’s viral marketing campaign. MyDeal believes that website’s subscribers are not looking for “the perfect deal.” They are actually looking for the perfect excuse to try something new and most of them are willing to spend more than the value of the deal itself. With Mydeal, there is always something new to discover, from new restaurants and spa to imported gadgets and theme park passes.

BigSale (www.bigsale.com.my)

Unlike other online stores, BigSale Malaysia is actually a promotion platform that links the consumers to all the current on-going promotion, discount, best buy or even stock clearance taking place in Malaysia. The website is the brainchild of Steven Boon together with his business partner Alan Kok. The whole idea came up as a solution to this problem in finding the best deals for furniture and appliances for his first house.He found out that the process was time consuming and scouring information on sales and promotions from all different places was a lot of work. BigSale began its operation by aggregating the promotions and sales from offline stores across the country. It was not until 2011 that BigSale began including daily deals from group buying sites to the directory. Today, BigSale has extended its coverage to include the promotions and coupons from local e-commerce sites to better serve the growing need of today’s online shoppers.

LivingSocial (www.livingsocial.com.my)

LivingSocial is a leading marketplace where one can buy items and find out the best things to do in the major cities across the country. The aim of this website is to provide a trusted platform where the customers can find great value on everyday items and activities to be shared with friends and family. By sharing one particular deal with at least three other people, the referrer will get his or her deal for free. On LivingSocial, there are thousands of unique daily deals on lifestyle items and activities to choose from. For instance weekend trips, international vacations, gourmet dinners and family outings.Spearheaded by its Regional CEO Nazar Musa, LivingSocial also helps local business and enterprise to grow by connecting them with high-quality new customers.

Superbuy (www.superbuy.my)

Superbuy was officially launched in 2009 as a new destination for online shopping where members can shop at their convenience. The website offers a wide range of products for basic market needs at reasonable prices such as electrical appliances, digital cameras, stuff for baby and kids, books, watches, perfumes, items for sports and the outdoors and more. Founded by Richard Tan and Wei Kwok Seing, Superbuy was introduced after the success of their auction websiteLelong.my to cater to growing demands of its loyal customers for improved shopping experience with better service and guarantees. Currently, Superbuy offers a selection of more than 6,000 products from 250 brands listed.

StreetDeal (www.streetdeal.com.my)

StreetDeal is a website offering daily great deals at over 50% discount for its customers all across the nation. What sets this website apart from the rest is its ‘Collective Buying Power’ system.The deals are offered on limited time basis on the website. The buyer will be charged only if the same voucher is bought by the minimum number of people required. If not enough people buy the voucher, no transaction will be made and the deal will be cancelled. So in order to enjoy the special deals on StreetDeal website, the customer has to make sure that enough people buy the same voucher or the good deal will just go to waste. StreetDeal Malaysia was founded by Gregory Costamagna of Singapore-based Asia Deal Group Pte Ltd which also operates the Singapore, Thailand and Philippines divisions.


Launched in 2012 as Rakuten’s first green field entry into the global e-commerce market, Rakuten Online Shopping offers more than 100,000 goods from over 600 merchants, across a variety of product categories including fashion, health and beauty, and electronics. Since 2012, Rakuten has been ranked in Forbes magazine’s annual list of the world’s ‘Top 20 Most Innovative Companies’. From the pioneer of the B2B2C marketplace to one of the world’s largest internet services companies, Rakuten has grown to encompass a varied ecosystem which includes a diverse array of services, including e-commerce, finance and digital content. Rakuten is a membership ecosystem build around its award-winning loyalty program, Rakuten Super Points. This unique model allows Rakuten to offer merchants and consumers around the world more opportunities to connect than ever before.

Lamido is a wholly owned subsidiary of the Lazada Group, and embodies in it the very same culture that made Lazada the number one shopping mall in Southeast Asia. Operating in four countries across Southeast Asia, Lamido strives to become the number one marketplace for consumers to buy and sell their products online in a safe and easy way. Consumers can choose from thirteen product segments including fashion, electronics, health and beauty, home and living and more. Lamido is open to all sellers and their pre-loved or new items. Tapping on Lamido’s large customer base in Malaysia, sellers can list their items for free, and receive guidance from account set-up to managing orders for a smooth experience.

Issue 19/2015


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